IKEA has devised the “ultimate guide to bedroom satisfaction” with its own playful version of the Kåma Sutra, which proposes bedroom layouts including Lotus Flower and Doggy Style.
Swapping out sex positions for interior arrangements, IKEA’s Kåma Sutra book is designed to help you “master the art of loving your bedroom” by offering a series of design solutions and layouts for your sleeping space.
The tongue-in-cheek campaign is two-fold, including both a digital manual and an online video advertisement that offers to help to those who have grown bored of the “same old bedroom positions” achieve their own “bedroom nirvana”.
“Are you getting enough satisfaction in your bedroom?” the ad asks. “If you want more, there’s no shame in that. Ikea has spent years studying life at home to help every bedroom lover reach the highest level of fulfilment.”
As a playful adaptation of the ancient Sanskrit text on sexuality and eroticism, the IKEA Kåma Sutra explores 20 different “bedroom positions”, ranging from classic and maximalist to modern and minimal.
While there are no physical copies of the book, consumers can digitally flip through the manual’s various via a link on IKEA’s website.
Each double-page spread features the name of the position and a short description on one side, and an illustration of it on the other, with shopping labels attached to items that viewers can click to buy.
Designed for those who “like to show it all”, the Widely Open position advises having an open wardrobe in the bedroom for a “flawless interior organisation system”.
Alternatively, the Climber position is for those who “are not afraid to be on top”, featuring a loft bed and a sofa in one two-level structure.
The Lotus Flower promises “feelings of ecstasy” thanks to a glossy duvet cover over a durable hardwood bed frame, while the Doggy Style offers “comfort to all”.
“The IKEA Kåma Sutra comes from the ancient belief that every individual should have a bedroom space that satisfies their everyday needs on both a physical and spiritual level,” the manual reads.
“After many decades acquiring bedroom expertise and studying the intricacies of quality bedroom living, IKEA is proud to share its knowledge with the world.”
Other “positions” – or “bedroom solutions” – include the Beautiful Behind, the Double Sided and the Busy Hands.
London-based architect Miguel Bolivar also created an architecture and design-inspired Kåma Sutra, including witty descriptions and annotated scale drawings of positions including “Truss Me”, “Eames it in” and “Get an Eiffel”.